In my years at The Marketing Arm, I was deeply focused on commerce-specific work across multiple CPG brands. I led creative for in-store displays for Frito Lay, Doritos, and Kona Brewing Company, designed limited-edition packaging for Cheetos, Lay's, Doritos and Tostitos, and developed print campaigns for California Lottery and The UPS Store. I also created retailer-specific promotions and magazine print ads for YouTheory, along with digital content to support Frito Lay new product launches.