In 2018, Doritos launched it's newest permanent flavor since Cool Ranch. It was up to us to generate awareness and get our loyal consumers excited about the hottest product in the brand's portfolio.
These sponsored social posts that played across YouTube, Instagram, Snapchat and Facebook were the highest performing posts in Doritos history.
We also created separate content to push participation in the Blaze Challenge promotion. Consumers who participated in an online game had the chance to win tech-related prizes.