DORITOS BLAZE

SOCIAL PROMOTION

2018

In 2018, Doritos launched it's newest permanent flavor since Cool Ranch. It was up to us to generate awareness and get our loyal consumers excited about the hottest product in the brand's portfolio. 

These sponsored social posts that played across YouTube, Instagram, Snapchat and Facebook were the highest performing posts in Doritos history. 

BLAZE

CHALLENGE

We also created separate content to push participation in the Blaze Challenge promotion. Consumers who participated in an online game had the chance to win tech-related prizes.

AGENCY: The Marketing Arm

ROLE:  Art Director

CD: Becky Beals