The motto of these posts was doing a lot with a little. All of them were shot without a budget, with my own camera and with no professional lighting - just my copywriter and me in my kitchen blending frosé recipes, spraypainting props and making seamless backgrounds with glued-together poster board. When it comes to Lay's social, scrappy problem solving is the name of the game.

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In one year since our team took over the channels, Lay's Instagram has seen an average of 1k likes skyrocket to an average of 5k - 8k likes for each post. Today, Lay's has nearly 8 million followers across Instagram, Facebook and Twitter.