EQUITY SOCIAL CONTENT
The motto of these posts was doing a lot with a little. All of them were shot without a budget, with my own camera and with no professional lighting - just my copywriter and me in my kitchen blending frosé recipes, spraypainting props and making seamless backgrounds with glued-together poster board. When it comes to Lay's social, scrappy problem solving is the name of the game.
In one year since our team took over the channels, Lay's Instagram has seen an average of 1k likes skyrocket to an average of 5k - 8k likes for each post. Today, Lay's has nearly 8 million followers across Instagram, Facebook and Twitter.