Gotta have lay's
For the first time in 12 years, Lay's executed a global rebranding. Our task was twofold: 1) Push the new look and feel out into the world, and 2) Inform our fans about an opportunity to win a year's worth of Lay's.
Paid social, OOH, and in-store elements worked together to modernize our look & feel and excite consumers about the world's favorite chip brand.
Package morphing animation, from old to new