Gotta have lay's

Rebranding launch

For the first time in 12 years, Lay's executed a global rebranding. Our task was twofold: 1) Push the new look and feel out into the world, and 2) Inform our fans about an opportunity to win a year's worth of Lay's. 

Paid social, OOH, and in-store elements worked together to modernize our look & feel and excite consumers about the world's favorite chip brand.

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SOCIAL
PROMOS

Package morphing animation, from old to new

sweeps
entry

Every child has dreamt of mountains of their favorite candy or swimming in a pool of soda. We brought those childhood dreams to life by imagining what it would mean to win a year's worth of Lay's.

LA LIVE
Ooh

We took over LA Live to showcase the new look of all core flavors.

credits

Agency: The Marketing Arm

Role: Art Director

CW: Kyle Winker

CD: Mackenzie Squires

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