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Gotta have lay's
Rebranding launch
For the first time in 12 years, Lay's executed a global rebranding. Our task was twofold: 1) Push the new look and feel out into the world, and 2) Inform our fans about an opportunity to win a year's worth of Lay's.
Paid social, OOH, and in-store elements worked together to modernize our look & feel and excite consumers about the world's favorite chip brand.
SOCIAL
PROMOS
Package morphing animation, from old to new
sweeps
entry
Every child has dreamt of mountains of their favorite candy or swimming in a pool of soda. We brought those childhood dreams to life by imagining what it would mean to win a year's worth of Lay's.
LA LIVE
Ooh
We took over LA Live to showcase the new look of all core flavors.
credits
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