MOJO AD is the specialist in all things young. An agency run for young people, by young people is our point of differentiation that makes us attractive to new business looking to gain younger consumers. But we needed to communicate that to potential clients in order to win new business. 

The clients we wanted to target not only didn't know about young people, they hardly even knew any young people. That's why we created a campaign that brought the 18- to 24-year-old Youth and Young Adult market — and our expertise of it — to life. We chose to do this by personifying the 7 key insights from months of agency research about the 18-24 year old market.