Lay's Turn up the flavor
In 2019, one of the biggest questions we were asked to solve for our brand was how can we become more culturally relevant.
We found that both flavor and music are able to spark feelings of joy, excitement, and nostalgia, and we knew if we paired the right flavors and music together, we could create a multi-sensory experience. Using our expertise in flavor and the talent of Grammy-nominated artist Bebe Rexha, we teamed up to help tell the story of how experiencing flavor and music together to create a sensory experience that’s never been done.
Due to its cultural resonance, the program was an instant success. In fact, it was the biggest success in brand history. The following year, clients requested Turn Up the Flavor 2.0.